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		<p><strong>A year ago, the A&amp;W Environmental Leadership team set out to discover where we stood on an environmental level and explore potential changes that lessen our environmental impact. This led to our Mission, “to together make A&amp;W the QSR burger brand whose actions are seen by Baby Boomers as best demonstrating environmental responsibility”.</strong></p>
		<p>We want to understand and measure our total environmental footprint.
We will take collaborative approach, and make decisions that are not only good for the environment but also sound financially. There is much more to come as we move forward, but we wanted to share where we are today and begin dialogue.</p> 

		<p>We have therefore made a number of decisions to guide our journey:<br />
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			<li>Engage in world-class outside resources to help use scientific facts to make business decisions.</li>
			<li>Balance carefully the benefits and costs of what we set out to do – we have not mandated operators to make capital investments regarding environmental responsibility.</li>
			<li>Pursue a third-party environmental accreditation program that is recognized by Boomers as meaningful and will engage and acknowledge operator successes in becoming environmentally responsible.</li>
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		<p><strong>We can make changes that help the environment, while also helping to reduce costs.</strong></p>
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